As insurance company giant Anthem Blue Cross Blue Shield began implementing a policy that devalued emergency care and denied coverage for patients, ACEP conducted a Fair Coverage campaign. Three viral videos were released and promoted, generating more than 600,000 viewings.
This campaign is designed to promote the value of emergency medicine to policymakers and to the general public. Campaign tools include print ads, a video, and animated infographic.
Patient satisfaction with emergency care is high, according to a new poll that found more than three in four people (79 percent) reported being satisfied with their most recent emergency department visits. Eighty percent said they trusted emergency rooms to provide patients with high-quality care, and nearly three in four people correctly said that emergency physicians are medical experts who are residency trained and board certified.